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Rothesay, The Parfumerie of 1944

2023

Rothesay, The Parfumerie of 1944 emerged as my culminating project at Parsons School of Design, a personalized fragrance brand meticulously crafted to embody the elegance of handmade fragrance. Delving into the art of scent creation, I curated this bespoke fragrance in a New York City scent lab, exploring the intricate nuances of fragrances, notes, and perfume levels.

Beyond the olfactory realm, I extended my creative vision to establish a distinct brand identity for Rothesay. By employing strategic branding techniques, I aimed to infuse the brand with an air of legitimacy and an unmistakable handmade authenticity.

Rothesay 1944 Parfumerie is more than a fragrance; it's a sensory journey meticulously designed and expertly branded to evoke the refined spirit of 1944.

© 2023 by Noah Wei-Hua Chin.

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